Casual chic

The Casual Chic collection by Alina Klemm stands for timeless fashion that effortlessly combines elegance and everyday wear. Each design is created in Hamburg and produced in small series in Northern Germany– crafted with attention to detail, premium materials, and a clear commitment to sustainable, conscious production.

Fashion for the Everyday – with a Touch of Sophistication

This line is designed for women who value style without compromising on comfort. Flowing fabrics, subtle colors, and precise cuts create a look that feels just as natural in the office as it does on a stroll through the city. Casual Chicembodies the balance between modern simplicity and luxurious quality – fashion that doesn’t seek attention, but effortlessly highlights personality.

Each design is created in Hamburg and produced in small series in Northern Germany – crafted with love for detail, a clear focus on high-quality materials, and a commitment to mindful, sustainable production. The result is clothing that not only looks refined but also feels comfortable and stands out for its durability.

Casual Chic represents effortless elegance for everyday life – for women who wish to combine authenticity, quality, and a modern lifestyle. The pieces can be mixed and matched with ease, forming the foundation of a sophisticated capsule wardrobe. Whether it’s relaxed trousers, a fine blouse, or a light dress – every piece reflects the design philosophy of Alina Klemm: Nordic, clean, feminine, and confident.

Experience Casual Chic as an expression of modern femininity – created for women who find beauty in the everyday.
Discover our full collection and explore the new Autumn Collection – Echoes of Art!